![]() ![]() Additionally, with virtual try-on, customers can still experience colors that aren’t in stock but can be ordered. Not only do you allow the customer to try on more products faster, but they can also explore colors and complete makeup looks they might not have imagined looking good on them. Imagine if these buyers could try on a new shade of lipstick using AR on an iPad at the beauty counter and then make an online or in-store purchase. Bring digital engagement into the store.Here are some ways to incorporate AR to drive traffic into your brick-and-mortar store: “Try before you buy” has become the mantra of the millennial and Gen Z beauty buyer and has spawned a new genre of marketing via subscriptions such as ipsy, GLOSSYBOX and Sephora and Ulta’s playful, exploratory merchandising. makes up only 8% of total online sales for the entire industry. What makes the beauty industry different? The nature of cosmetics makes it impossible to know what makeup or hair color will look like without a firsthand, try-on experience. ![]() ![]() Currently, online beauty sales in the U.S. Brick-and-mortar is dying, but not for beauty.įor most industries, online accounts for the majority of sales. Going beyond the virtual try-on to include video tutorials on how to recreate a look in real life and linking to products to buy can bring the AR experience full circle and drive more traffic to your brand, both in-store and online.Ģ. While many brands have tried and failed at using influencers to promote products, AR can encourage a deeper level of engagement by allowing influencers to develop looks with your products that can then be tried on virtually by their followers. Research shows that millennials and Gen Zers trust recommendations from their favorite social media influencers. Work with beauty influencers and allow users to try on looks virtually.Imagine trying on 30 eyeshadows in 30 seconds without ever applying anything to your face. By making products available in a digital environment, shoppers are able to try on, engage and experiment with more products faster using their smartphone. Consider implementing AR into your digital marketing strategy.Here are some steps beauty brands can take to incorporate AR into their own offerings to reach the younger, tech-savvy generations: For a generation that is Instagraming everything, the experience is just as important as the product itself. For beauty retailers, AR can attract these buyers through digital engagement both in-store and online. ![]()
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